Spotify said on Friday that it will pause political advertising early in 2020 on its ad-supported tier and its original and exclusive podcasts, saying it doesn’t have the resources to properly vet such ads first reported by AdAge.
In a statement the company said: “At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
Spotify does not offer ads on its platform outside the US. The company didn’t told AdAge how much revenue its political ads generate, but Sen. Bernie Sanders (D-VT) and the RNC have run ads on Spotify in the past.
Spotify is the latest tech companies to join other with how to handle political advertising in the run-up to the 2020 election.