Pinterest gets a redesigned feed that looks similar to Instagram

Technology

Pinterest feeds is getting a redesign, removing the tiled images in favor of a simpler single column of posts, Instagram-style. There are even horizontal rows of Pinterest-recommended accounts that you can follow.

Apart from the change in layout, the chronological feed still works more or less the same way as it did before. You can tap on a red “Save” button below an image to save it to a board, or tap on the image directly to be linked out to a piece of content.

It would be easy to look at this and see it as evidence that Pinterest is losing its distinctly Pinterest-y style, but giving each individual post more real estate seems like a sensible move, especially when you’re browsing an image-based service on a smartphone screen. The redesign is set to launch across mobile apps worldwide tomorrow.

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