Netflix stops offering in app subscriptions for new and returning customers on iOS
Netflix has recently stopped allowing new users on iOS to pay for the streaming service directly through an in app subscription. VentureBeat first reported the change, which Netflix confirmed in a short statement saying we no longer support iTunes as a method of payment for new members.
Now, customers will have to begin a subscription through a web browser e.g Safari. People who already have an in app Netflix subscription will be able to continue paying that way for now but returning customers who have missed a billing period will be unable to reactivate in-app subscriptions; they’ll have to subscribe from the web.
An in app subscription is far more convenient from a user’s perspective, as it uses the Apple billing info you’ve already got set up on your iOS device. But developers have long griped over the sizable percentage that Apple and Google keep for themselves for offering the simplicity of in-app billing.
Now Apple takes a 30 percent cut of recurring in-app subscriptions on iOS, though the number drops to 15 leaving an app’s developer with 85 percent of revenue after customers maintain their subscription for a year. The latter policy was implemented in 2016 after numerous companies complained that Apple was taking too much.