Musical.ly, the popular lipsync video app, has been rebranded into a similar platform called Tik Tok. The merger will see Musical.ly’s brand and app disappear, and its community is being automatically migrated to Tik Tok with an app update.
Bytedance, the Chinese firm that owns Tik Tok, acquired Musical.ly for $1 billion back in November 2017. At the time, the company was happy to let Musical.ly run as an independent platform. But recently in a press release its co-founder Alex Zhu said that combining the two apps is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator.
Musical.ly has more than 100 million monthly active users and now it will join Tik Tok’s community of 500 million people the move will bring them a new feed with content from more countries than they’d previously had access to, as well as personalized recommendations of new clips to watch.
Users will also find new features such as “reactions” for responding to videos, Snapchat-style face filters, and other ways to spice up their own clips. The app will also display a warning if you spend more than two hours on it without taking a break.
The updated has been start rolling and will soon be available everywhere so if you don’t see any update don’t worry it will hit your play store any time soon.