Instagram has recently added support for videos shot in landscape mode. In a blog post on Thursday the company wrote: “We’ve heard from creators who want to upload landscape videos for IGTV. Similarly, we’ve heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way. That’s why we’re announcing support for landscape videos in addition to vertical.”
According to Instagram, the step was required to make IGTV more free of a platform for creators to express themselves however they want.
Launched in 2018, the long-form video hub IGTV that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to gather the expected response.
“Landscape has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in frame,” the post said.