May 25, 2024
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Instagram has recently announced that it will expand its test of hide like counts on posts feature globally. This follows an announcement last week that the test would be expanding to the US as soon as this week. The company has been testing the feature in seven different countries already.

So the users whose accounts will be included in the test, will not be able to see like counts on other peoples posts, but will be able to see them on their own, according to a tweet from Instagram.

This is how the tests have worked in other countries. The tweet included a notice that test participants will see in the app:

Though this seems like a good move to de-incentivize Instagram users from making posts designed only to garner likes, the like counts are important for some users as a way to prove the value of their posts to advertisers or potential partners.

In an another tweet Instagram acknowledges it  by saying that it is actively considering other ways creators can communicate value to their partners.

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