July 4, 2022
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Instagram is recently testing a new Creator Accounts for high profile influencers and celebrities which will have option to filter direct messages and offer more in depth analytics over their follower counts.

This new feature is currently being tested with a small group of users, according to The Hollywood Reporter, and is expected to roll out to more high profile accounts by next year.

One new feature is the quality filters for direct messages, meaning that creators can limit who has the ability to contact them. Influencers can also access data regarding how many people are following or unfollowing their account and use distinct labels to help point press or other business inquiries to the right channels.

This new feature seems to be giving influencers and celebrities more control over their experience on the app.

Ashley Yuki, an Instagram product manager, said to The Hollywood Reporter that Instagram wants to help foster creator communities on the app. The idea is to “create this space where we can now start to specialize the experience for the needs of creators,” while working on more tools to help creators on the app, according to Yuki.

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