Google will reportedly present a new search provider choice screen to Android users in Europe when first setting up a new phone or tablet. The selection will then be the default search provider that powers the search box on the Android home screen as well as the Chrome browser if installed.
Search providers must pay Google to be included in the selection screen alongside Google search. The search providers will be selected through a sealed-bid auction, with the top three bidders appearing on the selection screen.
The announcement came after EU charged Google with $5 billion fine for antitrust violations. The July 2018 ruling required Google to stop illegally tying its Chrome and search apps to Android. The European Commission then left the means of compliance up to Google, which the Commission continues to monitor.
Google has described the new auction process in a blog post published today.
It wrote: “In each country auction, search providers will state the price that they are willing to pay each time a user selects them from the choice screen in the given country. Each country will have a minimum bid threshold. The three highest bidders that meet or exceed the bid threshold for a given country will appear in the choice screen for that country.“
Google does not say what the minimum bid threshold is. However, it does say that the number of bidders, and their bids, will be kept private.
The deadline for search providers to apply for eligibility and submit bids is September 13, 2019.