Last week Facebook announced its partnership with Spotify and today its has launched a miniplayer that will allow Facebook users to stream from Spotify through the Facebook app on iOS or Android. The feature will be available to both free Spotify users and Premium subscribers.
It is currently be available in 27 countries. More will follow in the coming months. Users will also see the miniplayer on shared videos that have music in the background. A play button will surface after the video finishes where people can play the song.
Facebook listeners will hear the shared track, and once it ends, Spotify will continue to play music on shuffle, as it usually does. Free users will hear ads, too. The ads will come directly from Spotify, but Facebook will receive limited data about users trying the integration, including subscription type and metrics to assess the miniplayer’s performance. It won’t use this information to target ads, Spotify says, and listeners will have to consent to the data sharing when they first start the player.
Facebook CEO Mark Zuckerberg also emphasized an interest in podcasts, and this partnership is one way people will be able to listen to shows without sacrificing any Facebook time.
