April 1, 2023
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The EU’s Competition Commission has reportedly opened a formal antitrust investigation into Amazon to investigate whether the company is using sales data to gain an unfair advantage over smaller sellers on the Marketplace platform.

The Commission says it will look into Amazon’s agreements with marketplace sellers, as well as how Amazon uses data to choose which retailer to link to using the Buy Box on its site.

The announcement comes on the same day that Amazon announced changes to its third-party seller service agreement in response to a separate antitrust investigation by German regulators.

EU’s Competition Commissioner Margrethe Vestager said: “E-commerce has boosted retail competition and brought more choice and better prices. We need to ensure that large online platforms don’t eliminate these benefits through anti-competitive behavior. I have therefore decided to take a very close look at Amazon’s business practices and its dual role as marketplace and retailer, to assess its compliance with EU competition rules.”

At the moment it is unclear how Amazon’s changes to its service agreement, that also announced today, will affect the EU’s investigation.

As part of the wide-ranging changes, Amazon agreed to give 30 days notice and a reason before removing sellers from its platform, and merchants will be able to take Amazon to court in their home countries, rather than being forced to do so in Luxembourg. After Amazon announced the changes, which are due to take effect in 30 days, German regulators agreed to drop their investigation.

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