Apple’s Chief Design Officer Jony Ive is leaving the company nearly after more than 30 years at Apple. He is leaving to form an independent design company which will count Apple among its primary clients.
The company is called LoveFrom, and Ive will be joined by famed designer Marc Newson on the new venture. Despite stepping down from his executive position, Ive and Apple both claim he will still work on a range of projects with Apple.
“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” Apple CEO Tim Cook said in a press release.
“After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
Ive has worked on products, including a wide range of Macs, the iPod, iPhone, iPad, Apple Watch, and more. He also has an major role in designing the company’s spaceship Apple Park campus and establishing the look and feel of Apple retail stores.
Apple says that Evans Hankey, its current vice president of industrial design, and Alan Dye, VP of human interface design, will now report to Jeff Williams, who will spend more of his time working with the design team in their studio.
In a statement Ive said: “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.”
“Today it is stronger, more vibrant and more talented than at any point in Apple’s history. The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come,” Ive added.