Twitch has recently just launched Twitch Studio, which is the its own first broadcasting software. The idea is to give new streamers an easier experience of getting started on Twitch and also to bring more people to the platform.
Twitch’s director of product management for the creator experience Cheng Cheng said: “We’ve been listening to our users give us feedback, talk about their experience, how they started streaming, how they progress. And one really consistent pain point was that multiplayer entertainment is really fun, it’s really engaging, but the bar to really get started is quite high.”
“We don’t want to throw an hour of setup at you. We want you to just actually get started and start to enjoy what you’re passionate about,” says Cheng.
The software took several months to build. Different countries and hardware setups make consistency complicated, which is why Cheng says Twitch spent time going to different geographies and testing different hardware. Twitch Studio was designed to hide the traditional multistep process it takes to stream — to hide the complexities of configuring your hardware, software, and network connection — in order to allow potential streamers to get started as soon as possible. Most of the team who worked on the product were streamers themselves and understood why it’s sometimes so difficult to get started. (Cheng is an avid streamer to zero viewers, he says.)
“It’s about interacting with your audiences, and being able to have that magical relationship building. And that’s something that we really want to make easy as well, because I think that’s really where that live format kind of shines.” Cheng added.