Spotify is recently testing personalized song recommendations in official playlists


Spotify is recently testing out personalization for its editor-curated playlists, according to a report today from Hypebot. In one named example, songs that Spotify’s algorithm believed a user would like were mixed into a hand curated workout playlist. A source independently confirmed the test.

The test appears to only be showing for select users and on mid-tier playlists. Whether Spotify plans to roll this out as a permanent feature is still to be determined the company runs tests all the time for groups of users. But having Spotify’s algorithm shuffle in songs individualized for each user on playlists could be one way to keep the content fresh, as most playlists are updated by curators on a weekly basis.

Now it wont be the first feature that Spotify has introduced in recent few months it has introduced a lot of things and this is just another addition to it.

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