Disney has reportedly pulled its ads from YouTube in the wake child exploitation controversy. A report from Bloomberg states that Disney has withheld its spending on YouTube in the wake of creator Matt Watson’s video, which demonstrates how predators use videos of children to sexually exploit them.
Now Disney is not the only one to do so other companies such as Fortnite developer Epic Games and Nestlé has also suspended its ads from the platform. While some other companies including Peloton and Grammarly, have asked YouTube to investigate the situation.
Now YouTube did not comment on advertisers suspending their spending. According to YouTube, after Watson posted the video, the service terminated over 400 accounts and channels that violated its policies, disabled comments on tens of millions of videos and also reported illegal activity to law-enforcement authorities.
“Any content including comments that endangers minors is abhorrent, and we have clear policies prohibiting this on YouTube,” a YouTube rep said in a statement. “There’s more to be done, and we continue to work to improve and catch abuse more quickly.”
Now YouTube has already given more control to the advertisers so they can control where their videos will run the company also tighten its rule back in 2017 when advertisers started to pullout there ads from the platform. What decisions the company will make regarding the new controversy is still yet to see.